Computer manufacturers are becoming increasingly worried about Apple Inc., with analysts citing a “huge opportunity” to gain market share and even profit from its products.
They’re also worried about how it will change consumers’ perceptions of computer equipment, according to a new report from the research firm Gartner.
The company is expected to make an operating profit of $1.2 billion in the third quarter of 2018, according the report, released Monday.
It also plans to sell more than $100 billion in new products in the first half of 2019.
The Gartners report, which is based on an analysis of market share, sales and earnings by more than 20 computer and mobile device companies, said Apple is expected by the end of the year to be the top-selling computer company in the world.
But Gartener’s analysts said Apple could also be in trouble if it doesn’t expand its product lineup or continue to focus on selling premium features and new technologies.
The report comes amid growing concern that Apple could make a profit of more than a billion dollars, a major threat to the company’s ability to keep its share price high as the tech giant faces increasingly intense competition.
The tech giant is currently fighting to keep Apple Inc. in the spotlight after its chief executive officer Tim Cook was charged with sexual harassment in the US, amid accusations of inappropriate behavior.
The allegations surfaced in October after Cook and his wife, Apple’s chief operating officer, visited the home of actress Amber Heard.
Cook was also charged with a federal misdemeanor in January after an FBI agent raided his San Francisco home, and the FBI later indicted his wife.
The new report also pointed to the possibility of Apple losing a lucrative smartphone market as its rivals develop new technology and expand their product lines.
Gartner’s chief executive, Kevin Hand, called Apple “the single largest consumer brand in the history of technology,” and said it has “the potential to become the dominant player in the smartphone market.”
He said Apple has “significant scale” and could “have a significant impact on the consumer electronics industry.”
Apple’s stock, which fell nearly 3 percent in after hours trading on Monday, rose nearly 10 percent to $136.49.