A computer company is launching in Australia with the intention of tapping into a lucrative market.IBM Corp. said Tuesday it is making the IBM PC-powered desktops and laptops it says will revolutionize the way people work and play online.
The announcement comes as a wave of high-profile layoffs and the departure of several top executives from the company, including CEO Ginni Rometty.IBMs new chief executive Ginnig Rometties PC-focused company, IBM PC, will be launched in Melbourne, Australia, the company said.
The company will sell a range of new, low-priced desktop PCs that have been designed to run the popular Microsoft Office suite and have the capability to connect to and share online with other PCs.
It is also adding new, high-performance laptops for work that will be available to customers who want a computer that can perform at the highest levels, the IBM spokeswoman said.IBm will be targeting a range and models of the PCs that are more common in Australia, including models priced between $2,000 and $5,000.
The new machines will be sold in Australia by IBM Australia and through the company’s global network of retailers, with a goal of selling 10 million of them in the next three years, IBM said.
The company plans to introduce the new computers to customers in Australia early next year.
IBM said in a blog post that it expects to have more than 100 million IBM PC machines in the hands of customers by the end of the year.